This lesson plan is based on an infographic that reports on a survey into advertising, people’s attitudes to it and how it influences them. Aims: To develop students’ abilities to think critically and form informed opinions. To develop students’ abilities to study and research effectively using digital tools. To develop students’ abilities to read and understand visual information. To develop students’ abilities to check the credibility of online information. To develop students’ abilities to carry out online research and to represent their findings visually. To develop students’ abilities to extract information from research and create informative text based on their findings. The materials in this plan can be used in different ways. The first four tasks can be used independently as a simple reading and discussion lesson. The final four tasks can be used selectively to develop various digital skills. This lesson contains eight tasks: A discussion task that gets students thinking about advertisements and how they influence their behavior. A reading task that develops students’ abilities to scan text for specific information A reading task that develops students’ abilities to check and confirm information. A discussion task that gives students the opportunity to reflect on the information and apply it to their own lives. A social research task that gets students to create an online questionnaire to find out about people’s attitudes to advertising. A research task that gets students to check the accuracy of information .A research task that gets students to research the advertising techniques used by various companies. A writing task that gives students the opportunity to consolidate their learning in the form of a blog article.

This lesson plan is based on an infographic that reports on a survey into advertising, people’s attitudes to it and how it influences them. Aims: To develop students’ abilities to think critically and form informed opinions. To develop students’ abilities to study and research effectively using digital tools. To develop students’ abilities to read and understand visual information. To develop students’ abilities to check the credibility of online information. To develop students’ abilities to carry out online research and to represent their findings visually. To develop students’ abilities to extract information from research and create informative text based on their findings. The materials in this plan can be used in different ways. The first four tasks can be used independently as a simple reading and discussion lesson. The final four tasks can be used selectively to develop various digital skills. This lesson contains eight tasks: A discussion task that gets students thinking about advertisements and how they influence their behavior. A reading task that develops students’ abilities to scan text for specific information A reading task that develops students’ abilities to check and confirm information. A discussion task that gives students the opportunity to reflect on the information and apply it to their own lives. A social research task that gets students to create an online questionnaire to find out about people’s attitudes to advertising. A research task that gets students to check the accuracy of information .A research task that gets students to research the advertising techniques used by various companies. A writing task that gives students the opportunity to consolidate their learning in the form of a blog article.

Understanding and being able to convey information about a sales funnel is an important part of any commercial business. In this lesson, students will listen to three managers discussing their sales funnel, learn associated vocabulary and work together to design a sales funnel for a new company. Aims To enable students to understand and discuss the process of attracting and converting new customers. Time: 90 mins + Level: B1 + Materials: Teachers’ Notes - PDF Presentation: Demonstration copy Vocabulary activity: https://bit.ly/38EeLFJ Listening activity: https://bit.ly/3kx1Rfs Role play cards: https://bit.ly/3y2UqVj Reflection task: https://bit.ly/3kwhKmg Additional Materials: Speaking activity: https://bit.ly/3ku3LNJ

In this lesson, students discuss and learn about the difficult process of firing someone. They learn about the procedure and language for firing an employee, listen to three managers who made mistakes when firing someone, and role play talking to members of their team and reassuring them. Aims To enable students to use the processes and language for firing a member of staff. Time: 60 mins + Level: B1 + Materials: Teachers' Guide (PDF) Presentation: [Demonstration copy](https://view.genial.ly/6173a1e32d16df0de52ff83e) Reading 1: https://bit.ly/3vwtTw9 Activity: https://bit.ly/30UXiVJ Dictation: https://bit.ly/2XACCAW Role card 1 A: https://bit.ly/3jwiIij Role card 1 B: https://bit.ly/3m4EtHE Role card 2 A: https://bit.ly/2XFVz5q Role card 2 B: https://bit.ly/3Gh8Wu4 Reflection task: https://bit.ly/3nnS4Jt